Brand personality and consumer congruity: implications for advertising strategies in India

Farhat, Reshma (2013) Brand personality and consumer congruity: implications for advertising strategies in India. (Doctoral thesis). Aligarh Muslim University.

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Item Type: Thesis (Doctoral)
Divisions: Faculties > Faculty of Management Studies & Research > Department of Business Administration
Depositing User: AMU Library
Date Deposited: 15 Dec 2017 03:16
Last Modified: 15 Dec 2017 03:16
URI: http://ir.amu.ac.in/id/eprint/10605

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