Brand personality and consumer congruity : implication for advertising strategies

Farhat, Reshma (2013) Brand personality and consumer congruity : implication for advertising strategies. (Doctoral thesis). Aligarh Muslim University.

[img] Text
T8994.pdf

Download (17MB)
Item Type: Thesis (Doctoral)
Divisions: Faculties > Faculty of Management Studies & Research > Department of Business Administration
URI: http://ir.amu.ac.in/id/eprint/13450

Actions (login required)

View Item View Item